Finding the distribution wedge — Last.fm cold start solved. 30k views, 800 comments from one Reddit post.
Full product design for an AI-powered mental health companion — brand, UI system, and onboarding experience, from blank canvas to shippable MVP.
Validating a bid-to-view rental idea before building. +30% inquiries · 21% participant conversion.
80 hours of music gathered from the community. No copyright issues.
Shortening time to value for an early-stage MVP — identifying the AHA moment and redesigning the activation flow to get users there faster.
Full 0→1 MVP design and front-end build for an AI mentoring platform — from blank canvas to live product, design and code in one.
A playful Seinfeld-inspired collection built as a creative goodies shop with strong visual personality.
Classic Romanian crossword gameplay reimagined for mobile with a focused, clean puzzle experience.
Classic Romanian crossword gameplay reimagined for mobile.
Ruby conference event marketing website.
+48% conversion for a travel agency
- Signal:
- Plenty of traffic, not enough bookings.
- Fix:
- Diagnosed the friction in the funnel and rebuilt the key decision points.
- Result:
- Conversion up 48% on the same traffic. Zero extra ad spend.
Support calls cut in half
- Signal:
- Users kept calling support just to check eligibility. The flow was broken.
- Fix:
- Mapped every scenario, compressed the journey, added progress-saving.
- Result:
- Support calls dropped 50%, users reached value faster.
2× reviews from one well-timed prompt
- Signal:
- Downloads, but almost no reviews.
- Fix:
- Review prompt only after a completed level, right before exit.
- Result:
- Reviews doubled, top 5 in search, 20k+ installs, $0 marketing.
From spreadsheets to live SaaS in 4 weeks
- Signal:
- Everything in spreadsheets — hours lost to admin.
- Fix:
- Full SaaS from scratch: real UI, real logic.
- Result:
- Live and in daily use within 4 weeks.